Custom Fields vs Custom Values in HighLevel


GoHighLevel offers powerful tools for managing customer relationships and streamlining business operations. Two key features, custom fields and custom values, are integral to organizing and categorizing data effectively. Understanding the difference between these two concepts is crucial for optimizing your experience with GoHighLevel. In this blog post, we’ll provide a concise overview of custom fields and custom values, highlighting their importance and benefits.

Custom Fields:
Custom fields act as containers within GoHighLevel, allowing you to store specific information about your customers or leads. These fields serve as labels or placeholders for data, enabling you to create a structured and organized database. Custom fields can be customized to collect relevant information such as names, email addresses, phone numbers, or specific preferences. By leveraging custom fields efficiently, you can segment your audience, personalize interactions, and gain valuable insights into your customer base.

Custom Values:
Custom values represent the actual data that fills the custom fields. They provide the specific information you collect from your customers or leads. For instance, if you have a custom field for “Industry,” the custom values could include options such as “Retail,” “Hospitality,” or “Technology.” Custom values are dynamic and can be updated or modified as needed, offering flexibility in managing your data. Assigning appropriate custom values helps categorize and filter contacts, facilitating targeted marketing campaigns and streamlined communication.


To learn more about the differences between custom fields and custom values on GoHighLevel, watch our video here: 


Scroll to Top